Celebrating 45 Years in Business!

As our 45th year in business draws to a close, we are looking back at what brought us here, from our beginnings in the barn to wrapping up the challenges and successes that the year 2020 has brought us.

Higgins Energy Alternatives Celebrates 45 Years in Business
Higgins Energy Alternatives and Higgins Powersports is a family owned and operated business started in 1975 by Ron and Sue Higgins. We originally opened as an antique store in a barn on Route 122 in Barre, MA. The energy crisis of 1979 brought the addition of wood stoves and chain saws to our product mix, and so we became “Higgins Stoves and Antiques.”

When the business outgrew the barn, we moved to a new location near Quabbin Plaza (now Athol Savings Bank). To keep our chainsaw mechanic, Al, busy during the winter months, Polaris ATVs and snowmobiles were added to our product mix. Our growth continued, and we expanded our facility in 1987. With this new space came a snowmobile and lawn and garden showroom, and a new shop (Al originally worked on snowmobiles in a 10’x16’ unheated shed!). While at this location, two new employees joined the Higgins team, Sam and Lu, who were both with us for more than 25 years. Lu just recently retired this year after 40 years with our team!

In 1994, we moved to another new location in Barre, MA (now the Ice House Pub) and totally remodeled it. In 1995, Christopher, Ron and Sue’s son, joined the business full-time (although he’ll tell you he’s been here since he was 3!). Chris persuaded us to expand our snowmobile business into a full-fledged powersports business, and in the late 1990s, Higgins Powersports was officially established. At that time, we added Ski-Doo to our line, and Victory Motorcycles and Kawasaki were added shortly thereafter. Our full line of powersports products has now expanded to include many more brands and product categories from e-bikes to ATVs, and power equipment to farm tractors! This year alone, we added: DR Power Equipment, OneWheel Electric Skateboards, Stacyc Mini E-Bikes, and LS Tractors! Not to mention the line of products for Higgins Energy, which includes top name pellet, wood, and gas stove brands, as well as our own solar panel distribution and installation services.

Higgins Energy Alternatives New Build
To fit the demand and product lines, in 2012 we built a brand-new building at 140 Worcester Road in Barre, MA. This is now our current location, which houses both Higgins Energy Alternatives and Higgins Powersports and our full product lines in two beautiful showrooms, plus a full warehouse and service shop.

Today, 45 years after its origin, Higgins Energy Alternatives and Higgins Powersports is a multi-product line operation, offering sales and service to both its hearth and powersports customers in Central Massachusetts and beyond. We have grown and expanded over the years but remain located in a small town with a friendly atmosphere, where our top priority is customer good will and satisfaction. After all, our customers are why we are where we are today!

As our 45th year draws to a close, we are also looking back at the struggles that 2020 has brought to our business and our community. It is easy to let the difficulties, pain, and loss that COVID-19 has brought darken our outlook. However, if there is one thing that this year has also showed us, it is that when we draw together in solidarity and support one another, there is nothing that we cannot overcome.

While 2020 has certainly been a dark year, we also experienced many joys. New babies have been born into the Higgins family, our business experienced our best sales year ever, we gained new employees, and watched great successes unfold in our laps. We thank you, our loyal customers, our families, our friends, and our community for making this happen. You helped us survive 2020 to see another year in business and continue to serve. We would not be here without you. From the bottom of our hearts, we wish you and yours a happy holiday season and a prosperous 2021.


Higgins Energy Alternatives, Inc.
140 Worcester Road
Barre, MA 01005


Monday: CLOSED
Tuesday: 9:00am - 6:00pm
Wednesday: 9:00am - 6:00pm
Thursday: 9:00am - 7:30pm
Friday: 9:00am - 6:00pm
Saturday: 9:00am - 4:00pm
Sunday: CLOSED


Phone: 978-355-6343
Text Us! 978-355-6343
Toll Free: 800-424-6343
Fax: 978-355-4582